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FEATURED PRODUCTS

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Life.Pure – Rebalancing lotion

This lotion is part of the Life.Pure rebalancing treatment, created to combat dandruff and oily scalp issues. It renews and restores the hair thanks to its oxygenating action, stimulated by a range of powerful active ingredients: Lavender Essential Oil, Piroctone Olamine, Menthol, Nettle Extract and Zinc Salt.

Life.Pure rebalancing lotion soothes and purifies dandruff-prone hair: it regulates sebaceous secretion, tones the scalp and relieves itching and irritation. Thanks to its anti-inflammatory, antibacterial, astringent and antioxidant properties, it is able to control, fight and eliminate dead skin cells, triggering cellular restoration and preventing premature ageing.

Size 150 ml

VEGANOK certified, this product does not contain any animal derivatives and fully reflects vegan ethics.

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Water wax – Molding effect wax

Project water wax is a transparent wax with a crystal structure that is ideal for flexible hold and maximum shine. Its special formula enriched with strengthening active ingredients protects the hair and allows for natural styling with an invisible effect.

On-trend styling that respects hair health: Ekre water wax gives  a radiant finish without flattening the hair thanks to its light and delicate texture. Recommended to enhance the latest looks, Water Wax delivers lasting hydration to the hair fibre, preventing greasiness.

100 ml size

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Naturé – Nourishing shampoo

Naturé shampoo with brown sugar and coconut cleanses and nourishes dry and damaged hair. Its delicate active ingredients thoroughly cleanse the hair and scalp while protecting the cuticle. Naturé restores the hair’s natural structure, leaving it soft and silky. Brown sugar and coconut complete the formula with their essential soothing, healing and antiseptic properties. This extracts make the product suitable for detangling, pleasantly refreshing and relaxing the hair and delivering stunning new shine and manageability.

VEGANOK certified, this product does not contain any animal derivatives and fully reflects vegan ethics.

For professional use

1000 ml size

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Life.Force – Hair loss prevention kit

The Life.Force Kit revitalises hair: based on exclusive formulas, the synergistic action between the shampoo, energising treatment and scalp massager helps to fight hair loss and bring body and hydration to weak and thin hair.

The Kit contains a 300 ml bottle of the Energizing Shampoo, 10 x 8 ml single-use vials, and a Scalp Massager, which helps reactivate microcirculation and makes the hair stronger and shinier.

As per the VEGANOK certification, this product does not contain any animal derivatives and fully reflects vegan ethics.

Live the Evolution. Be Natural.

RESPECT, DIVERSITY AND BALANCE

Founded in 1999 as a traditional brand, in 2021 Ekre decided to embrace the clean-beauty philosophy with the launch of Luminò, its first VeganOK line, beginning a new and progressive path of balance with nature, respect for the community and conscious consumption.

 

MISSION

To spread the concept of clean beauty, transparent and responsible beauty, becoming the “sustainable” ally of hairstylists and the right professional alternative for consumers who want to take care of themselves while respecting other life forms.

 

VISION

We believe in holistic beauty that leads to perfect harmony with the world around us, aware of ourselves and the impact we can have on others, which is why we have embarked on a journey towards VeganOk.

Live the Evolution. Be Natural.

RESPECT, DIVERSITY AND BALANCE

Founded in 1999 as a traditional brand, in 2021 Ekre decided to embrace the clean-beauty philosophy with the launch of Luminò, its first VeganOK line, beginning a new and progressive path of balance with nature, respect for the community and conscious consumption.

MISSION

To spread the concept of clean beauty, transparent and responsible beauty, becoming the “sustainable” ally of hairstylists and the right professional alternative for consumers who want to take care of themselves while respecting other life forms.

VISION

We believe in holistic beauty that leads to perfect harmony with the world around us, aware of ourselves and the impact we can have on others, which is why we have embarked on a journey towards VeganOk.